Wednesday, June 4, 2008

Not too sweet...

Here's some Japanese junk food that I picked up at the local convenience store. The stock in the convenience stores here is seasonal and for some reason dark chocolate is not as well stocked in the spring as in the winter. I was looking for dark chocolate so a was reading all the packages to see what they had.

These chocolate almonds aren't dark but they were still pretty good. I bought them because they have a great tag line. It's ad-speak so it's a bit tricky to translate but it basically says, "Not too sweet is too awesome" (ama-suginakute uma-sugiru, 甘すぎなくてうますぎる). Can you imagine trying to move candy with that line in North America?

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